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To join or not to join? That is the (silly) question.


Thursday, August 7, 2008

Posted by Courtney E. Howard

If you are on the fence about joining the Military & Aerospace Electronics Command Post online community...jump off that fence, and jump into conversations with your industry peers. Why, you ask? Well, I will tell you -- with thanks and evidence courtesy of Dotster.

"The Benefits of Business Social Networking -- How Businesses Can Thrive and Profit from Social Networking

Social networking is becoming a major communication medium -- not just for consumers, but for businesses as well. With such a rapidly growing force exploding into the cultural mainstream, it is essential for companies of all sizes to capitalize and harness the power of business social networking.

Businesses today need to understand how to use social networking to increase revenue, engage customers, and stay ahead of the competition. There are many benefits and advantages for companies that incorporate a social networking platform into their business marketing plan.

Several benefits of business social networking include the ability to:

- Develop and build your reputation with a branded Web site, differentiated from the competition.
- Improve brand image by increasing your accessibility to customers
- Grow customer loyalty by providing a voice of expertise and experience through discussion groups, weekly polls, etc.
- Keep up and stay ahead of industry trends through posted articles and customer feedback.
- Improve your products and services to increase revenue.
- Increase word-of-mouth marketing and buzz.
- Promote special events, new plans and price breaks.
- Cut costs (such as customer service) via forums.
- Reduce attrition and retain customers.
- Reduce employee training time.
- And much, much more."

Join the Command Post online at http://community.milaero.com/.

Information courtesy Dotster Inc., a provider of enterprise Internet businesses services.

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Welcome to the lighter side of Military & Aerospace Electronics. This is where our staff recount tales of the strange, the weird, and the otherwise offbeat. We could put news here, but we have the rest of our Website for that. Enjoy our scribblings, and feel free to add your own opinions. You might also get to know us in the process. Proceed at your own risk.

John Keller for MAE
John Keller is editor-in-chief of Military & Aerospace Electronics magazine, which provides extensive coverage and analysis of enabling electronic and optoelectronic technologies in military, space, and commercial aviation applications. A member of the Military & Aerospace Electronics staff since the magazine's founding in 1989, Mr. Keller took over as chief editor in 1995.


Courtney Howard for MAE Courtney E. Howard is senior editor of Military & Aerospace Electronics magazine. She is responsible for writing news stories and feature articles for the print publication, as well as composing daily news for the magazine's Website and assembling the weekly electronic newsletter. Her features have appeared in such high-tech trade publications as Military & Aerospace Electronics, Computer Graphics World, Electronic Publishing, Small Times, and The Audio Amateur.


John McHale for MAE John McHale is executive editor of Military & Aerospace Electronics magazine, where he has been covering the defense Industry for more than dozen years. During that time he also led PennWell's launches of magazines and shows on homeland security and a defense publication and website in Europe. Mr. McHale has served as chairman of the Military & Aerospace Electronics Forum and its Advisory Council since 2004. He lives in Boston with his golf clubs.

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