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Hey Kid! Mean Joe is still the best


Tuesday, February 3, 2009


By John McHale

Excuse the break from military technology blogs, but I gotta talk about the Steelers Super Bowl win and this year's Super Bowl commercials.

I don't know about you, but I thought the Super Bowl commercials this year pretty much stank -- especially the one that tried to recreate the simple genius of the Mean Joe Greene Coca Cola commercial from 1980.

The commercial featured current Pittsburgh Steeler, Troy Polamalu, in ad for Coke Zero. He basically played the part Greene did, but with a twist that was supposed to be funny, but came off forced. Maybe I'm biased as guy who grew up with Mean Joe and the Steeler dynasty of the 1970s, but I found it dull.

Excuse the pun but leave the classic Coke commercials alone. Mean Joe chugging the Coke, the kid, the shirt toss -- it's perfect.

The outtakes are quite funny too. Rumor has it that Greene downed something like 20 of those bottles in rehearsal. Try chugging one or two yourself and you get the picture...

Every time I see that Greene commercial replayed it makes feel like a kid again... almost as much as watching the Steelers win their 6th Super Bowl!

Best franchise in NFL history and best Super Bowl commercial. There is no doubt.

Post a Comment

1 Comments:
Blogger John said...
I think that you hit the nail on the head regarding the commercial. The old super bown commercials had more to them than any of the commercials in the current Super Bowls. The best string of commercials were the Budweiser commercials with the frogs, the aligator and the horses kicking the extra point.
Wednesday, February 11, 2009 11:45:00 AM EST  


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Welcome to the lighter side of Military & Aerospace Electronics. This is where our staff recount tales of the strange, the weird, and the otherwise offbeat. We could put news here, but we have the rest of our Website for that. Enjoy our scribblings, and feel free to add your own opinions. You might also get to know us in the process. Proceed at your own risk.

John Keller for MAE
John Keller is editor-in-chief of Military & Aerospace Electronics magazine, which provides extensive coverage and analysis of enabling electronic and optoelectronic technologies in military, space, and commercial aviation applications. A member of the Military & Aerospace Electronics staff since the magazine's founding in 1989, Mr. Keller took over as chief editor in 1995.


Courtney Howard for MAE Courtney E. Howard is senior editor of Military & Aerospace Electronics magazine. She is responsible for writing news stories and feature articles for the print publication, as well as composing daily news for the magazine's Website and assembling the weekly electronic newsletter. Her features have appeared in such high-tech trade publications as Military & Aerospace Electronics, Computer Graphics World, Electronic Publishing, Small Times, and The Audio Amateur.


John McHale for MAE John McHale is executive editor of Military & Aerospace Electronics magazine, where he has been covering the defense Industry for more than dozen years. During that time he also led PennWell's launches of magazines and shows on homeland security and a defense publication and website in Europe. Mr. McHale has served as chairman of the Military & Aerospace Electronics Forum and its Advisory Council since 2004. He lives in Boston with his golf clubs.

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