Personal Branding Part 2
A couple of weeks ago we began our quest to creating our own personal brands. Now that you have had a little time to think about it and start to develop your personal brand, it is time to discuss the next stage; how to promote your brand. This step in your search to develop your personal brand is where you display for the rest of the world who you are, what you’ve done and where you exist online. If no one can find you or your brand, then you have not effectively promoted yourself.
Your personal brand should be consistently interwoven into all aspects of your career. Start with your resume, bio and cover letter. Each of these should reflect the language of your personal brand. Once you are happy with these three items, it is time to begin working on your web presence. Establishing your visibility online is critical to brand recognition and ultimately assisting you in your next career move. Jumping in and really engaging in the social media environment can be fun and exciting, but you should start slowly, pick one site at a time and don’t let yourself get overwhelmed.
- Website profiles: Facebook, LinkedIn, Xing, Ning, Ziggs, Zoominfo, Naymz, and Plaxo.
- You should also post your bio on Wikipedia, Knol, and Squidoo
- Twitter: You should use this site as a micro-blogging service to network, ask and answer questions and share and learn.
- Del.icio.us: This is a social book marking site where you can book mark articles related to your profession or interest.
- Digg: Digg is a place for people to discover and share content from anywhere on the web.
- Mashable: Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news.
- Technorati- Filled with tons of blogs.
Have fun building up your online profile!